:: BornaliShade.com :: CV:Web ::

2006-Present
Account Manager, Avenue A | Razorfish, www.aa-rf.co.uk

Avenue A | Razorfish is a world-renowned creative integrated digital marketing agency with offices in the US, Europe, Asia and Australia. As Account Manager, I aid and support the management of some of AA | RF's key accounts including: Gordon Ramsay, UK Online, O2, Standard Life Healthcare, Cheltenham & Gloucester, MFI and Anschutz Entertainment Group.

Account Management responsibilities:

Develop an in-depth understanding of the client's business and marketing objectives
Respond to client briefs, developing interactive strategies and written proposals
Develop account plans, identifying opportunities for growth and development
Work with the Project Management team to deliver the clients' day-to-day requirements on both a project and retained basis
Create and develop a close working relationship with clients ensuring that delivery always meets and exceeds expectations
Manage financial aspects of the clients activities including forecasting and invoices

Project Management responsibilities:

Actively involved in the planning and delivery of client projects
Act as the day to day contact for the client
Ensure with the lead project manager that the project is delivered on time and to budget and to the complete satisfaction of the agency and the client
Create progress and contact reports to the clients and for in-house purposes

2003-2006
Web Officer, World Development Movement, www.wdm.org.uk

Since in post: five-fold increase in unique visitors, visiting eight times more pages, spending six times as long on the site; 70% increase in downloads of PDF reports; four-fold increase in value of online donations; and fifteen-fold increase in amount of e-commerce revenue.

Project managed the redesign of www.wdm.org.uk for WDM, an international development agency. Managed usability testing and information gathering, prepared proposals and briefs to external agencies, developed site structure and design guidelines, rewrote content, sourced and managed budget.

Collaborated with charities worldwide to create and coordinate the new media for the Make Poverty History campaign in 2005, delivering dynamic solutions across a range of technical platforms including web, SMS and streaming video. A record 800,000 people took a single e-action on the Make Poverty History website.

Designed and developed an online photo database using a content management system.

Responsible for all online marketing, including statistical analysis, search engine and email marketing, monitoring ROI.

Responsible for online fundraising strategy, including donations, direct debits and email fundraising.

Led a cross-departmental web strategy group and managed overall new media strategy for the organisation.

Responsible for updating and managing the development of content and structure of the main site. Managed site's annual budget.

Managed and delivered in-house training to assistants who updated and wrote content.

2003
Web Editor, Catholic Agency for Overseas Development, www.cafod.org.uk

Worked across departments to develop, write and edit online content for CAFOD, an international development agency.

Project managed the development of a SMS interactive project and developed technical functionality of the site with programmers.

1999-2000
Lecturer of Native American History, University of Hull

Created and taught a new course on Native American History in the American Studies department, with a special focus on researching topics on the web.

Developed an international website on Native American issues, as part of doctoral studies, www.lakotaarchives.com: Managed requirements analysis and information gathering from tribal council members and educators from the USA and UK; developed site structure and design; responsible for content, interactive technical development, online marketing and overall strategy.

Other
2000-2002
Bengali Spice, www.bengalispice.com

Managed the development of an online recipe archive database.

1993-1994
Teacher of English Literature, Raja Rammohan Roy Academy, India

Designed and implemented a range of English programmes for high school students.

BORNALI SHADE

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